Cluster E-Commerce Manager (m/f)

The role; - Reporting to: Cluster Director of Revenue & Distribution - Scope: All Almanac Hotels properties — Hotel Esplanade Zagreb, Almanac Barcelona, Almanac X Alcron Prague and Almanac Palais Vienna — with responsibility for the portfolio’s digital sales, distribution and direct-booking performance - Location: Remote - Purpose: Maximise net room revenue across all Almanac Hotels properties through digital and distribution channels: invest every euro where it returns most, convert demand into direct bookings, and demonstrate results through clear commercial metrics. This is a hands-on, revenue-led cluster role at the interface of Revenue, Distribution, Marketing and Technology. Key responsibilities: - Paid media: plan, run and optimise Google Ads (Search, Performance Max, Hotel Ads), Meta and emerging AI-search advertising for all properties: budgets, bidding, keywords, audiences, campaign calendar, creative briefs and landing-page requirements; manage ad accounts, pixels and conversion tracking. - Distribution: execute distribution across OTAs, GDS, metasearch and connectivity partners: channel content and mapping, rate-parity monitoring, OTA visibility and advertising programmes, and cost-of-acquisition reporting by channel, in line with the cluster revenue strategy. - Direct booking and conversion: own the commercial performance of the hotel websites and booking engine: conversion, abandonment, merchandising, packages and campaign landing pages; drive fixes with IT and technology partners. - Organic and AI visibility: improve SEO and visibility in AI-driven search and recommendations, together with Marketing. - Digital KPI tracking: own a monthly scorecard by property covering conversion rate, cost per acquisition, ROAS, channel mix, and direct versus OTA booking share. - Attribution analysis: analyse attribution across paid, organic, metasearch, CRM and OTA channels; reconcile platform data with PMS/CRS actuals; use tests to distinguish incremental bookings from existing demand. - CRM and loyalty: support conversion-focused newsletters, pre-arrival and repeat-stay campaigns and GHA DISCOVERY activation with Marketing, in line with consent and privacy requirements. - Partners: brief, manage and evaluate technology and marketing partners against clear performance scorecards. - Hotel activation: translate need periods, leisure and MICE priorities and offers into measurable digital activity with the hotel teams; run a monthly test-and-learn plan and scale what works. Key interfaces: - Revenue & Distribution: pricing, inventory, forecasts and channel strategy; you execute and recommend within the agreed budget. - Marketing & Communications: brand, editorial and creative standards; you own performance briefs, conversion requirements and campaign measurement. - Hotel teams: product knowledge, offers and fulfilment; you coordinate implementation and measure outcomes. - IT and technology partners: technical implementation; you define requirements, validate outcomes and escalate issues. What success looks like: - Growth in net direct room revenue and direct booking share - Lower cost of acquisition per channel and per property - Improved website and booking-engine conversion - Reliable tracking and attribution that reconcile with hotel actuals - Clear, measurable return on digital marketing and technology spend

You think like a revenue and distribution manager and work like a digital specialist. You know what every euro invested returns, by channel, by property and by segment. - Strong understanding of revenue management and distribution: pricing logic, channel mix, OTA economics and cost of acquisition - Hands-on expertise in performance marketing, with a focus on return on every euro spent: Google Ads (including Hotel Ads and Performance Max), metasearch and Meta - Solid grasp of SEO and GEO (visibility in AI-driven search and recommendations) - Technical confidence across booking engines/CRS, channel managers, GA4, tracking and attribution; the natural interface between commercial teams, IT and technology partners - Analytical and numbers-driven: you build your own reporting, reconcile data with actuals and act on what it shows - Background in hotels, travel, airlines or e-commerce; hospitality experience is an advantage, not a requirement - Fluent English; German, Spanish or Czech an advantage