We are now looking for a new Marketing Specialist to join our dynamic team in Zagreb!
The Marketing Specialist supports the Portfolio Marketing Manager as an expert for their portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. Our new colleague will be for developing value propositions, creating marketing collateral, sales enablement, and go-to-market plans, they drive planning and execution of Marketing initiatives that drive business and revenue goals.
What kind of work will you be doing?
- Support product COE relationship and support projects related to positioning, competition, market trends, value props, marketing initiatives
- Drive key messaging for content that supports our portfolio Marketing strategies for launches and product promotion
- Act as first layer reviewer for Marketing content (e.g., written, media, events, planning, etc.) for the portfolio
- Own product messaging that drive product campaigns – drive depth of knowledge in external product communications, promotion and sales enablement
- Track and provide offering key result sand success metrics from launches and campaigns
- Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies (act cross functionally)
- Support regional marketing programs to address market opportunities and customer needs
- Develop and continuously improve customer facing collateral: blog, PR, white paper, and other
- Other duties and responsibilities as assigned