Business Consultant – Marketing Automation (f/m/x)

Location: Home Office (Hybrid), Osijek, Varaždin, Zagreb

IBM iX – It’s never been a better time to be a creator.

We are a consultancy, digital agency, design studio, and tech company all rolled into one. Our 1,200+ experts in DACH and Croatia guide people, brands, and organisations in an agile and collaborative way: from analysis and concept via business case, design vision, and MVP development to roll-out and operations. We believe “Good Experience is Good Business”. That’s why we put human experiences first in everything we do. Together we help to shape a sustainable future: with digital products, services, and experiences that connect people.

You feel at home in the world of digital trends and love to drive projects with real impact? Then become a part of our IBM iX Team now.

Your Responsibilities

As an integral part of a project team, you evaluate marketing automation strategies in the role of a consultant, which leads to the sustainable digital success of your clients
Translation of business requirements into requirements towards the technical solutions
In collaboration with the clients and our interdisciplinary teams you gather business and technical requirements, manage, and translate these requirements into concepts and user stories
An additional part of your responsibility is the implementation of customer use cases in the marketing automation tools and setting up segmentations and customer journeys in Data Platform
You actively support our New Business team in preparing and presenting pitches with your know-how
You enjoy developing yourself and the cooperation between our teams and you will deal with new technologies and methods independently
You are responsible for the conception of business features along the value chain
You skilfully lead the customer and build a trusting relationship in which you continuously advise and develop your customer

Your Skills

You already successfully facilitated several workshops with clients and their stakeholders
You have a proven knowledge of data driven marketing or automation strategies
Ideally you are experienced in Marketing Automation Tools (e.g., Marketo, Emarsys, Responsys..)
You already worked in an agile environment or with an agile framework (e.g., SCRUM, Kanban)
You have a basic understanding of related technologies and platforms: Customer Data Platform, Analytics
You are a strong communicator with fluent English skills (at least C1) in spoken and written language (fluent in German would be a plus)
Creation of Concepts with focus on Marketing Automation/Channel Orchestration and Analytics Use Cases
Tool Configuration and Setup, e.g., Data Sources/ Segment Creation / Destinations / Lead Nurturing
Use Case Testing

Our Benefits and Your Perspective

In order to bring our visionary ideas to life, we need high-flyers from a wide variety of fields who can cope with fast-paced digital expansion. Our Academy supports this in combination with various offers for our employees.

With us, you can shape your career yourself and benefit from our Academy training portfolio: we work with career pathways, 360° feedback and development plans to give our employees the best possible training opportunities.

IBM iX is committed to creating an inclusive workplace offering equal opportunities to everyone. We especially encourage all people with their individual diverse backgrounds and perspectives to apply.

If you are interested in this position, please apply directly via “Apply now”. We will explain the next steps to you. Let’s go!

Questions about the job?
Please do not hesitate to contact:

Jela Ravnjak
Talent Acquisition Consultant
+385 91 627 8629

Apply here

Business Consultant – Marketing Automation (f/m/x)

IBM iX

IBM iX Croatia d.o.o.

Prosječna plaća u kategoriji Prodaja (Trgovina) iznosi 1039.88 EUR