Senior CRM Marketeer (m/f)

What you'll be doing? - Execute the CRM strategy by creating automated CRM flows (onboarding, nurturing reactivation, reducing churn); - Ensure that day to day flow runs effectively and efficiently; - Coordinate with the creative team to request campaigns assets (graphics, copy, translation), identify the right segmentation/campaign structure and set up the campaigns across the CRM systems; - Perform advanced customer segmentation by using audience building, list generation, control groups etc, including setting-up A/B tests; - Develop a high level of proficiency with our CRM and analytics tools; - Look for automation opportunities; - Report on KPI metrics.

We're looking for someone who: - +2 years of work experience using any CRM campaign management tools. Knowledge of CRM platforms such as Selligent Marketing Cloud or Xtremepush is a plus; - Experience in online sports betting and gambling industry is desirable but not required; - Highly analytical: comfortable evaluating and optimising campaigns in a quantitatively robust manner. Ability to improve, test and learn approaches to your campaigns. Knowledge of Tableau or similar tool is a plus; - Technical understanding of what you do and are not totally foreign to concepts such as QA, workflows, marketing automation etc.; - Results-oriented and a critical thinker with excellent communication skills and hands-on execution; - Ability to thrive in a fast-paced, high-growth organization and to effectively prioritize the most impactful and important work on your plate and deliver on time; - Ability to manipulate, analyze and clean datasets in Excel/Google Sheets; - Quick learner, with a taste for spotting trends or data inconsistencies; - Business English level in writing, editing and communication skills; - Knowledge of Dutch or French is a plus.