The Online Marketer we are looking for is responsible for the online performances and getting the most out of our marketing efforts. Your job is to figure out how we can get more leads and clients out of the website (SEO & SEA), press releases, emailing’s, published content on social media (mainly LinkedIn and Xing) and the funnels.
When looking closer at your responsibility on a weekly basis we expect that 50% of your time will be spent on marketing improvement activities which are related to:
- Creating marketing funnels on the website
- Improving conversion on our website (analyse what is happening, improve the actions of visitors)
- SEO (improving our content with help from others)
- SEA (analyse the effectiveness of our search words via f.e. ubersuggest, come up with new ones)
- LinkedIn campaigns
- Changing and optimizing mailings
- Or working on any creative ideas you might have
The other 50% of your time will be spent on:
- Making content for the press releases of our market reports
- Increasing engagement on social media by creating and sharing relevant content
- Building our brand with potential clients and providing them with interesting emails and newsletters
- Advice about new strategies to improve our online marketing
The aim of all of this is that your marketing efforts enable us to attract more (potential) clients that are interested in our multi client research reports, but also our exclusive research projects.