Digital Marketing Specialist (m/ž)

You are the right person if you enjoy analyzing, creating, implementing and optimizing digital marketing plans. You like to stay up to date with the new trends which inspire you to excel and apply novelties in your proposals, with the main goal to increase brand awareness, customer engagement and support profitable revenue growth objectives. Your responsibilities: - Actively participate in online strategy development - Setting campaign goals and objectives, campaign creation and execution - Ensuring campaign optimization, A/B testing - Google Analytics data analysis - Evaluating customer research, market conditions, and competitor data - Creating content and leading digital campaigns for different social media platforms, websites and applications ensuring consistency and integration across all communication touchpoints (both online and offline) - Communication with customers - Optimization (SEO/SEM/UX), suggesting and implementing activities in order to improve conversion - Preparation and execution of Email marketing campaigns - Initiate and participate in landing page development and website upgrades - Staying up-to-date with the latest trends, technologies and best practices in online marketing - Cooperation with marketing agencies and different internal stakeholders

Your profile: - BSc/MSc degree in Marketing or related field - Minimum of 4-5 years of experience in digital marketing - Experience in creating and monitoring social media campaigns (Google, Instagram, Facebook, YouTube) - Understanding and interpretation of core Google Analytics metrics - Experience in Email marketing - Fluent in English, both spoken and written - Excellent communication and presentation skills - Highly PC-literate - Proactive and positive - Passionate learner - Team player - Graphic design knowledge is an advantage