As a Content Marketing Specialist, you will help grow and develop the brand’s online media presence with continuous high-quality content creation and its distribution, monitoring and optimization. Your task will be to increase our following and help us acquire leads and engage, retain and convert them into followers, customers and, ultimately, advocates of the Madbarz brand.
Responsibilities:
- Content creation in cooperation with the Head of Content - provide the right social creative for specific target audiences
- Creating and updating the calendar of social media activity
- Copywriting
- Publishing content on social networks
- Monitoring the effectiveness and optimizing social media activities on a daily basis, as well as writing reports on a weekly/monthly basis
- Independent research, keeping up with trends and making sure that we are present on all of the relevant networks in the industry, communicating the trends to the team
- Direct reporting to Head of Content
- Tracking and entry of KPIs requested by the Head of Content
- Presence at weekly strategic meetings