We are looking for an experienced e-commerce expert with a strong background in UX/UI design, as well as a deep understanding of digital commerce communication and development, who will play a key role in improving our online business.
Your primary responsibility will be to enhance the user experience on our platform by identifying, analyzing, and implementing strategies that will optimize the user journey and increase overall e-commerce performance.
Description of work assignments:
- You will conduct a detailed analysis of existing user journeys on the e-commerce platform, identify key drop-off points, and implement solutions to improve conversion rates
- Develop and implement UX/UI solutions that will enable easier and more efficient navigation, reduce friction in the purchasing process, and create an intuitive user experience
- Assist in shaping content and marketing strategies that will guide users through the sales funnel and increase engagement
- Work closely with cross-functional teams (development, marketing, and data analysis) to implement the latest optimization practices and strategies based on data and user feedback
- Define, track and analyze key performance indicators (KPIs) related to user engagement, conversion rates, and customer satisfaction
- Create regular reports and presentations on insights, optimization impact, and further recommendations