WHOLESALE ACTIVATION SPECIALIST (m/f)

ADIDAS CROATIA, ZAGREB

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Every day, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

Plan and execute a holistic Account Marketing plan for Wholesale in accordance with global guidelines and the local strategic plan in order to:

guarantee the visibility of company key concepts at the point of sale
achieve business and marketing objectives of the different categories, increasing the sell-out
reach out to the adidas consumer aiming at exciting, engaging and converting intention to buy into sales

KEY RESPONSIBILITIES:

Plan, develop and ensure the implementation of Wholesale Marketing operative plan ad hoc for all Accounts, executing the activities together with Brand and Merchandising functions
Execute the Accounts Wholesale Marketing plan in line with strategic guidelines, coherently and in synergy with brand and product marketing priorities
Ensure that the communications are consistent with the tonality and quality of adidas brand in line with brand guidelines and creative platform
Ensure proper customer relationship management. Work closely with the marketing or management team of the account to ensure needs and approvals are secured
Prepare briefs and manage agencies (local and global) for trade Tools and media plans, in line with Brand Communication guidelines and/or creative platforms
Execute POS, space management initiatives and event solutions to win the consumer
Promote and ensure collaboration and alignment with Accounts sales teams
Ensure direct monitoring of the territory and trade activities in order to evaluate margins, measure return of the investments and provide report analysis vs set KPIs
Ensure coordination of activities with other Wholesale Marketing functions in order to guarantee coherence of adidas image at the point of sales
Plan, manage and check assigned budget, in full respect of internal procedures
Understand the Accounts consumer retail environment including share of buy, competitor concepts and support tools
Support on RSM projects with planning, implementation and results tracking

KNOWLEDGE, SKILLS AND EXPERIENCE:

Experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
Project management experience
Advanced user of MS Office suite of products
Good negotiation skills/presentation skills/relationship building
Collaborative team player
Passion for sport, fashion and new trends in consumer behavior and evolution of retail

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

University degree in Business or equivalent professional experience, ideally in Marketing and/or Sales
Minimum 2 years of experience in marketing
Experience in working with agencies (or within agency) can be advantage
Fluent in Croatian and English

HOW TO APPLY:

If you believe you are the right person for this position, please submit your application through our site: jobs.adidas-group.com/

We are looking forward to receiving your application!
Shape the world of sport with us.

Wholesale activation specialist (m/f)

adidas Croatia d.o.o.

adidas Croatia d.o.o. za trgovinu

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