The company is a world leader in electronic payment systems providing financial services in more than 200 countries and is continuously expanding its business. The corporate culture is unique due to the unparalleled diversity of its employees. We are an equal opportunity employer and are committed to diversity in the workplace, offering a unique career opportunity for the position of: Marketing Manager (m/f) - South East Europe.
Main Duties and Responsibilities:
- Develop, implement & execute region and country specific long term marketing strategy
- Implement and execute yearly marketing plans
- Plan, manage and efficiently spend in-county marketing budgets, including supervision and consulting role in developing marketing budgets of direct agents operating on assigned markets. Ensure accurate tracking, recording and reporting direct marketing expenses using Marketing Investment Tracking System (MITS)
- Be Western Union brand champion on assigned markets, ensuring global consistency of brand communication in line with currently existing creative requirements and guidelines
- Apply advanced marketing communication techniques, mechanics and instruments to generate usage and trial on the assigned markets; ensure optimal and efficient balance of all means of marketing communication (ATL, BTL, POS)
- Plan and implement social responsibility programs together with Western Union Foundation in line with WUF requirements and objectives
- Manage, coach, evaluate and develop people of assigned marketing teams