Freelance Marketing & Brand Strategy Manager (m/f)

We are an established, multi-location service brand based in Split, Croatia, operating five successful locations across massage, nails, beauty, and laundry services. With a strong reputation for quality, consistency, and customer experience - and clear plans for further expansion - we are seeking a senior marketing professional to support the next phase of our growth. Role Overview We are looking for a senior, strategically minded Freelance Marketing & Brand Strategy Manager to act as a trusted marketing advisor to the business. This role is focused on defining marketing direction, rather than executing day-to-day tasks. The successful candidate will develop and maintain a clear annual marketing roadmap, advising on which marketing channels to prioritise, where to invest marketing efforts, how to structure promotions, and how the brand should be positioned throughout the year. This is a remote, retainer-based role focused on marketing strategy, planning, and brand direction. Key Responsibilities: Marketing Strategy & Annual Planning: - Develop and manage a comprehensive yearly marketing plan - Define marketing priorities for different seasons and locations - Advise on where to advertise and which channels are most effective Local & Tourist Market Expertise: - Provide insight into Croatian consumer behaviour - Shape marketing approaches for local customers and tourists - Identify relevant partnerships, placements, and offline opportunities Brand Positioning & Promotions: - Guide brand positioning to ensure a consistent, premium presence - Design promotional frameworks, loyalty initiatives, and seasonal offers Partnerships, Events & Visibility: - Identify opportunities to promote the brand through events, collaborations, and partnerships - Recommend sponsorships, activations, and community presence Advisory & Oversight: - Act as a marketing sounding board for management - Review marketing activity and provide clear recommendations - Support expansion and new location launches from a brand perspective

Ideal Profile: - Senior experience in marketing strategy, brand management, or marketing leadership - Strong understanding of the Croatian market and tourism landscape - Experience with service-based or premium brands - Confident advising business owners and senior stakeholders - Fluent Croatian and English - Self-employed and able to invoice monthly (obrt / paušalni obrt / d.o.o.) - Commercially minded, structured, and idea-driven