CRM Manager (m/f)

We’re looking for an experienced CRM Manager to own retention and lifecycle marketing across our online casino brands. What you’ll do: - Design, execute, and optimize CRM campaigns (email, SMS, push, in-app) across the player lifecycle - onboarding, engagement, retention, reactivation, VIP - Build and manage segmentation, journeys, and triggers in Optimove amongst other software - Monitor KPIs (retention rate, churn, LTV, deposit frequency) and report on campaign performance - Collaborate with other departments and product teams to ensure campaigns meet local regulatory requirements - Collaborate with Fraud, Payments and Compliance teams to identify and prevent bonus abuse - A/B test messaging, offers, and timing to improve conversion and retention - Manage bonus and promotion logic in coordination with the other teams

Requirements: - Minimum 3 years of hands-on CRM experience, ideally in iGaming/online casino - Strong understanding of player segmentation, lifecycle marketing, and retention strategy - Analytical mindset - comfortable with data, dashboards, and campaign ROI - Fluent English (written and spoken) - Able to work remotely if needed Nice to have: - Experience with regulated markets (e.g. SEGOB or similar licensing jurisdictions) - Familiarity with payment provider flows and how they intersect with CRM/bonus abuse prevention - Proven, demonstrable experience with Optimove (hands-on, not just familiarity) - Experience with A/B testing tools and BI/reporting platforms - Experience working with SQL, BI tools or large player datasets