Digital Marketing Team Lead (m/f)

Are you a strategic thinker with hands-on experience in performance marketing and team leadership? Do you thrive in fast-paced environments and love using data to drive decisions? If so, we want you to join our team as a Digital Marketing Team Lead! In this role, you’ll be at the forefront of our digital growth strategy — leading a talented marketing team, managing key acquisition channels, and optimizing campaigns to drive measurable results. You'll work closely with cross-functional teams and play a critical role in shaping the company’s online presence and customer acquisition efforts. Responsibilities: - Operational and strategic management of the marketing block and work with counterparties (affiliates) - Development and control over the implementation of the company's marketing strategy aimed at attracting new players, as well as retaining existing player improvement of the company's brand - Effective management of channels for attracting players: ASO, media buying, FB, inApp, PPC and others - Strategizing and growing traffic through organic (SEO) as well as constant search for new channels - Standardization of business processes and management based on OKR set - Financial planning and budgeting, optimization of marketing expenses taking into account the effectiveness of attraction channels, reporting - Competitor analysis and market research, implementation of current trends - Forecasting of monthly, quarterly, annual traffic growth taking into account planned marketing costs - Content strategy development, including SEO and Google Analytics tools - Managing the marketing team 10-15 team members - Working to improve qualitative and quantitative performance - Develop and maintain critical KPI reports and dashboards from scratch based on the team's business needs

What kind of professional are we looking for? Requirements: - 3-5 years or more experience in a Marketing Team Lead position - Experience in iGaming - Experience managing a marketing team of 10+ people, with the ability to quickly build a strong team - Fluent in English