Senior Programmatic Consultant (m/ž)

As a Senior Programmatic Consultant you are a trusted advisor to international clients and cross-market teams, turning complex media challenges into clear, high-performing 360° programmatic strategies. You advise clients and internal agencies, challenge briefs, translate business goals into media strategy, and guide implementation together with operational specialists. Your responsibilities will include: - Advising international clients and agencies on programmatic strategy: campaign architecture, audience planning, data usage, KPI frameworks, and channel mix. - Developing 360° programmatic recommendations across display, video, audio, connected/addressable TV, digital out-of-home, cinema, and emerging channels. - Acting as the senior interface between client teams, campaign management, media planners, publishers, technology partners, and international colleagues. - Translating business goals into actionable media plans, testing roadmaps, and optimization approaches. - Working with operational teams to ensure smooth setup, activation, optimization, and performance delivery. - Preparing senior-level analyses, presentations, and best-practice cases. - Supporting pitches, workshops, QBRs, and knowledge-sharing across markets.

Must-have: - Several years' experience in programmatic advertising, digital media consulting/planning, or campaign strategy. - Strong knowledge of the programmatic ecosystem: DSPs, SSPs, ad servers, data providers, verification, and measurement. - Hands-on experience with DV360 is essential; experience with The Trade Desk, Adform, Amazon DSP, Teads or similar tools is a plus. - Solid grasp of key media metrics: CPM, reach, frequency, CTR, VTR, viewability, conversions, CPA, incremental performance. - Confident stakeholder management across clients, internal teams, and external partners. - Analytical strength, strategic thinking, and a structured approach to problem-solving. - Excellent written and spoken English. Nice-to-have: - Experience with connected/addressable TV, programmatic audio, digital out-of-home, retail media, or cinema. - Knowledge of tagging, tracking, brand safety, attribution, data clean rooms, or supply path optimization. - Experience in an agency network or with regional/global client structures. - German language skills are a plus, but not required.