We are looking for a paid social specialist with a good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, …).
Key Responsibilities:
Campaign Management
- Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs
- End-to-end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of Paid Social strategy & best practices across a variety of channels, objectives, formats, audience types etc.
- Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. Working with the local team and Global Hub team as necessary to ensure standards remain high
- Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimizing campaigns in order to improve performance as necessary
- Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel
- Writing performance commentary that delivers valuable insight and recommendations to clients. Able to identify trends and recommend actions on-platform to capitalize/mitigate these trends as necessary
- Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects
Client & Partner Management
- Working closely with your line-manager & the wider team to support the delivery of high-quality work for clients. Actively contribute to client calls and become a valued and trusted member of their marketing team
- Working with partners and attending regular platform training sessions to further develop your paid social skillset
This role typically reports to Social Team Lead.