Google Analytics / Google Tag Manager (m/f)

We are seeking an experienced Google Analytics (GA) / Google Tag Manager (GTM) Manager to lead the development, implementation, and optimization of tracking frameworks and data measurement strategies. The ideal candidate will have a deep understanding of web analytics, digital marketing metrics, and technical proficiency with GTM, GA4, and related tools to enhance performance tracking and insight generation. Key Responsibilities: Google Analytics Management - Configure and manage Google Analytics (GA4 and legacy versions) - Set up custom dashboards, segments, and reports for various stakeholders - Analyze website and campaign data to provide actionable insights - Monitor data integrity, ensuring data consistency and accuracy across channels Google Tag Manager Implementation: - Create, update, and maintain tracking tags, triggers, and variables in GTM - Implement event tracking, custom dimensions, and enhanced eCommerce tracking - Troubleshoot and resolve issues related to GTM deployments - Coordinate with developers to ensure proper data layer implementation Data Strategy & Reporting: - Collaborate with marketing, product, and development teams to define KPIs - Develop tracking strategies that align with business goals and marketing campaigns - Generate regular reports highlighting key trends, insights, and opportunities for improvement Optimization & Troubleshooting: - Conduct audits to identify tracking gaps and areas of optimization - Stay updated with the latest Google Analytics and GTM changes and best practices - Ensure compliance with privacy regulations (GDPR, CCPA) in analytics setups - Provide support for A/B testing by implementing and monitoring experiments

Required Skills & Qualifications: - 3-5+ years of experience with Google Analytics (GA4 preferred) and Google Tag Manager - Proficiency in JavaScript, HTML, and CSS for tag implementation and debugging - Strong understanding of data layers and event tracking strategies - Experience with Enhanced Ecommerce, cross-domain tracking, and funnel analysis - Ability to interpret data and provide clear, actionable recommendations - Familiarity with A/B testing platforms and web performance tools (e.g., Hotjar, Optimize) - Knowledge of privacy laws (GDPR, CCPA) and how they affect tracking and data management - Excellent communication skills and the ability to work cross-functionally with non-technical teams Preferred Qualifications: - Experience with Google Looker Studio (formerly Data Studio) for advanced data visualization - Familiarity with server-side tracking and tag management solutions - Google Analytics / GTM certifications are a plus - Exposure to SEO, PPC, or other digital marketing channels