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Director for Digital Advertising (m/f)

IRONMAN Croatia
Apply until: 12/22/2024
Work location: Zagreb

Job description

We are actively looking for a highly motivated, fluent English speaking: Director, Digital Advertising (m/f/d). The Director, Digital Advertising is a Paid Media expert and leader who loves the challenge of developing effective campaigns across platforms. In this role, you will be accountable and responsible for effective driving registration and participation across the portfolio of The IRONMAN Group operated events across more than 50 countries. This is a highly visible and fast paced role which focuses on crafting and executing meaningful and effective paid media strategies alongside your agency, internal marketing teams and your own team. The role will translate business goals into relevant customer experiences that drive revenue and engagement while being responsible for both strategizing and executing the plans. Key Responsibilities - Represent the Digital Advertising team as the subject matter expert. - Lead and manage a global Digital Advertising team consisting of Managers/Snr Managers. - Manage appointed advertising agencies appointed by The IRONMAN Group in Europe and North America. - Collaborate with the Global Social Media team and Regional/Local Marketing Managers to develop digital advertising campaigns globally, with a focus on North America, Europe, Middle East and Africa regions across a variety of brands. - Responsible for the team’s performance and for achieving the business targets. - Strategize and lead the development of performance-based strategies based on business goals. - Drive the team’s optimization efforts through data-driven insights and measurements. - Oversee, develop and execute strategies to unlock greater performance and learnings. - Use your strong understanding of wider marketing principles like user journeys to implement effective marketing messaging at all stages of the funnel. - Utilize advanced campaign reporting to derive actionable insights and learnings to apply to IRONMAN’s digital paid campaigns. - Help our teams identify and create savvy social media content for advertising campaigns. - Work together with our creative team to provide feedback and suggestions to our marketing and partnerships teams about improving creatives. - Stay up to date with industry trends and best practices to identify what pushes the needle.
Job typeTemporary, Permanent

Required education, knowledge and skills

- 7+ years of related experience in paid media management. - Experience with social ad platforms such as Meta and LinkedIn. - Experience with Google Ads. - Understanding of Google Analytics and Google Tag Manager. - Certificates for Facebook & Google exams are not required but a plus (Meta Blueprint, Google AdWords Fundamentals, Search Advertising, Shopping Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Google Analytics). - Content creation skills that include copywriting and creative design (Adobe Creative Cloud applications) a plus. - Strong written and verbal English skills to communicate effectively. - Strong leadership and management skills to manage a team of Paid Media Managers. - Strong organizational skills with ability to multi-task and solve problems. - Strong interpersonal skills – builds effective working relationships on all levels. - Attention to detail and ability to meet deadlines. - Ability to work some non-traditional hours. - Ability to work in a fast-paced environment under pressure and deadline-oriented environment. - A passion for an active lifestyle is a plus.
LanguageEnglish (C1)
Minimum years of work experience7

Employment benefits

- Flexible working hours and home office options for a better work-life balance. - An open, modern, and friendly work environment with a strong, cross-regional culture throughout the EMEA region. - Casual dress code for a relaxed work atmosphere. - Be part of a market-leading and globally growing endurance sports company. - Active involvement in international events and exciting projects. - Free race entries for endurance events organized by the IRONMAN Group. - Travel opportunities to events across the EMEA region. - Access to the online learning platform Percipio for continuous learning and development. - Employee Assistance Program (EAP) with Workplace Options for support with professional and personal matters. - Free drinks at the office. - Employee discounts at partner companies of The IRONMAN Group. - Attractive parental leave policy on top of the statutory regulations. A contract will be made based on a full-time employment. We are looking forward to receiving your application including your salary expectations and your notice period. Are you interested?
IRONMAN Croatia
https://www.ironman.com/careersUlica Franje Petračića 4, 10000 ZagrebThe IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, UTMB® World Series trail-running events, Epic Series™ mountain bike races, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.
Number of workers1
Published on11/22/2024
Average net salary for the category Marketing, PR i mediji is 1317.94 EUR*
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