The Digital Systems Specialist for Importers of Jaguar and Land Rover (JLR) cars will serve as the primary expert for online system development and digital transformation projects. The role focuses on the implementation of new technologies such as AI, digital marketing tools and CRM systems at the importer and retail level. The ultimate goal is to improve the customer experience, streamline operations and align closely with JLR and Importer initiatives.
Primary Responsibilities:
- Project Management: Lead and manage the deployment of key JLR projects including iLexius, AVL, NVL, online service booking, RPTK, Medallia, CRM, eVHC, and other digital platforms. Ensure their seamless integration with existing systems to enhance customer satisfaction, loyalty, and repurchase rates.
- Automation & Optimization: Continuously explore, recommend, and integrate new digital tools and technologies to refine customer experience strategies. Drive measurable improvements in client engagement and retention by automating processes and optimizing digital workflows.
- System Enhancement: Oversee the improvement and maintenance of CRM systems to better align with JLR's strategic goals and the unique needs of the Importer and Retailer network. Implement AI-driven solutions to anticipate customer needs and personalize client interactions.
- Collaboration & Training: Work closely with various stakeholders including the Head of Client Experience, IT teams, and Retailer personnel to ensure the successful deployment of digital systems. Provide training and support to ensure the effective use of these systems at all levels.
- Data Analysis & Reporting: Utilize data analytics tools to monitor the performance of digital systems. Generate reports and insights to guide decision-making, ensuring that the digital initiatives contribute to overall business objectives.
- Compliance & Security: Ensure that all digital systems comply with industry regulations and JLR's security standards. Manage data privacy concerns and implement best practices for data security across all platforms.