PharmaS is a pharmaceutical company engaged in the distribution and production of pharmaceutical products. Our mission is to improve healthcare standards through reliable quality and affordable generic medicines. Skilled and motivated people are the greatest asset of the company and the foundation of all our plans and ambitions for the present and the future. At the Group level, we currently have 400 employees and are continuing to grow.

We are currently hiring for the position of:

Brand Manager (Consumer Healthcare Division) (m/f)
Work location: Zagreb

As a Brand Manager within our CHC Division you will be responsible for developing and implementing global marketing initiatives to drive the success of our consumer healthcare products, including dietary supplements, medical devices and OTC drugs.

Brand Strategy: Involvement in development and execution of comprehensive brand strategies for CHC products in alignment with company goals, utilizing your healthcare knowledge to ensure accurate and effective messaging.

Market Analysis: Conduct and interpret market research and competitor analysis, with a healthcare-oriented perspective, to identify trends, unmet medical needs, and growth opportunities in the pharmaceutical sector.

Product Positioning: Utilize your medical knowledge to define and execute product positioning, messaging, and branding strategies that align with healthcare best practices and regulations.

Regulatory Compliance: Ensure that all marketing and promotional activities comply with pharmaceutical industry regulations and medical guidelines, drawing from your expertise in the field.

KOL Engagement: Build and maintain relationships with key opinion leaders, pharmacists, healthcare professionals, and medical associations to support product advocacy and endorsement.

Sales Support: Collaborate with the sales team to provide them with the necessary medical insights, tools, training, and materials to effectively promote pharmaceutical products to healthcare providers.

Performance Analysis: Monitor and analyze the performance of pharmaceutical brands with a medical perspective, using data to measure and report on the success of marketing initiatives.

Requirements:

University degree
3-5 years of experience in FMCG / Pharmaceutical marketing
Preferred: knowledge of the pharmaceutical industry, including regulatory requirements
Exceptional project management skills
Strong analytical and problem-solving abilities
Excellent communication and presentation skills, with the ability to communicate complex medical information to diverse audiences
Proficiency in marketing software and analytics tools
Creative thinking and an innovative mindset

You can apply via the linka.

Brand Manager (Consumer Healthcare Division) (m/f)

PharmaS d.o.o.

PharmaS d.o.o. za proizvodnju i promet lijekova

Average salary for the category Marketing, PR i mediji is 1248.11 EUR