Key Account Manager (m/f/d)

LOCATION: ZAGREB

The Key Account Manager is a role in charge of the development, implementation and tracking of Red Bull’s sales strategy. Thereby delivering sales, volume and profitability targets for major national Off Premise Customers are crucial responsibilities. This senior role requires a ‘hands-on’ leader and team player who is able to set clear expectations and objectives, who sets aggressive goals and delivers on key initiatives. The Key Account Manager needs to be able to devise a medium-term vision, based on thorough understanding of customers, trends and opportunities with attention to detail. The person needs to feel comfortable to take calculated risks, identifying and exploiting opportunities and to achieve business advantages. Sharing best practices with colleagues and customers which enable Red Bull to gain competitor advantage is a matter of course. A creative, analytical, and challenging personality, oriented towards actions, who is able to build strong strategic customer relationships and to collaborate within the company cross-functionally and internationally.

YOUR KEY RESPONSIBILITIES:

Lead and manage the implementation of Red Bull’s commercial strategy at all key customers.
Develop short and mid-term customer strategies in line with the overall national sales policy.
Implement national price strategies and establish the customer pricing accordingly.
Analyze available data sources (e.g., Nielsen, scanner, and customer data) drive customer’s growth opportunities.
Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.
Produce excellent conceptual selling decks and establish Red Bull as the category leader.
Conduct and lead yearly negotiation process at key customers.
Agree with customers on Red Bull’s Perfect Store concept.
Continuously track and adjust volume and profitability targets by using existing sales reports.
Prepare and discuss success of executed plans (e.g., promotions) with customers and show Red Bull’s contribution to customer’s business.
Continually research to understand customer needs better and respond with programs (in line with the brand equity) that are mutually beneficial.
Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth.
Strive for Category Captaincy with key strategic retailers within the energy category.
Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

YOUR EXPERIENCE:

University degree, preferably Economics/Business
A proven track record of 3-5 years professional experience in Key Account Management and/or Field Force Management, ideally with FMCG/beverage background. Experience in Category Management preferred.
Strategic ability - develop specific, valuable, innovative, and commercially focused strategies but also grasp the ‘bigger picture’.
Commercial acumen - strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.
Analytical skills - strong planning and negotiation skills with a sound understanding of financial bottom-line implications of sales and marketing decisions. Able to analyze sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer, and Red Bull.
Negotiation experience - successful front line retail negotiation experience and problem-solving skills.
Presentation skills - demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear, concise, and empowering way.

Proficiency in English

Driving license (B category)

Proficiency in MS Office

If you find this position interesting, please apply via APPLICATION LINK by sending your CV in English before 24 Octobre 2024.

Key Account Manager (m/f/d)

Red Bull Adria d.o.o.

Red Bull Adria d.o.o.

Average salary for the category Prodaja (Trgovina) is 1039.88 EUR