Marketing Specialist (m/f)

As the first authorized distributor and service provider for BYD vehicles in Croatia, Harmony Auto Zagreb is expanding its team and looking for a creative, proactive, and well-organized Marketing Specialist (m/f). In this role, you will plan and deliver marketing activities that strengthen the presence of Harmony Auto and the BYD brand in the Croatian market, support sales, and engage customers across digital channels and events. Key Responsibilities: - Plan and implement marketing and PR activities that support sales and strengthen the Harmony Auto and BYD brands - Organize events, vehicle presentations, and trade fairs, including occasional weekend events at the BYD showroom - Create and manage digital advertising campaigns - Plan, create, and publish social media content - Coordinate promotional materials and collaborations with content creators, influencers, and external partners - Update website content and coordinate changes with external service providers - Prepare monthly marketing plans and budgets, monitor spending, and coordinate approvals - Analyze campaign performance and prepare reports on activities and results

Requirements: - A degree in Marketing, Business, Communications, Design, or a related field - At least three years of experience in marketing - Practical experience in social media management, content creation, and digital advertising - Proficiency in MS Office, Canva, Meta Ads Manager, Google Ads, and web analytics tools - Strong organizational skills, attention to detail, and the ability to manage multiple deadlines - A creative and proactive approach, with the ability to work independently and collaborate with others - Excellent written and spoken English - Croatian proficiency at C1–C2 level - Availability to support occasional weekend events What Would Be a Plus? - Experience in a fast-paced industry - Knowledge of SEO and experience managing website content in WordPress - A strong eye for design and experience creating and editing short-form videos - Experience organizing events and coordinating brand partnerships