Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

Trade Marketing & In-Store Specialist (m/f)

Your Opportunity

The Trade Marketing & In-Store Specialist is responsible for supporting the development, execution, and performance monitoring of TM programs designed to increase in-store brand visibility and sell-out performance, including through in-store visits, in accordance with the overall Marketing and Communication guidelines.

Key Responsibilities of the Job

Work closely with the local Sales Team and the Mktg team in HQ for defining and implementing an annual Trade Marketing Activity Calendar for each client, in line with Brand and corporate guidelines
Oversee the accurate and timely execution of all Trade Marketing projects within the assigned area, supervising in-store activities through in-person visits, including point-of-sale materials and promotions.
Implement tailor made in-stores customizations according to HQ VM guidelines, monitoring the production with the Mktg team in HQ
Monitor BTL/Trade MKTG budget and spending, asking approval to the upper Manager for each investment
Provide in-person support for the execution of local team training programs.
Assist with on-site organization of sales events, coordinating with suppliers and handling all logistics and organizational aspects
Attend relevant local Customers Meetings and local Buying Days working closely with the Sales Team.
Prepare weekly reports for store check visibility. Monitor ROI per activity and provide recommendation
Conduct regular market visits to monitor and analyze competitors' trends and visibility initiatives, preparing detailed reports for the direct manager.

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Trade Marketing & In-Store Specialist (m/f)

Kering Eyewear South East Europe d.o.o.

Kering Eyewear South East Europe d.o.o.

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