Welcome to a world where ambitions fly high
From experienced pilots to dynamic professionals embarking on new careers, Qatar Airways is searching for talented individuals to join our award-winning team.
We take pride in our people-a dynamic and culturally diverse workforce is essential to why we are one of the finest and fastest growing airlines in the world.
About Your Job:
In this role, you will be supporting Commercial/Country Manager in the development, planning and implementation of all marketing & e-commerce sales activities as defined in the annual Marketing Plan. You will also support in development, integration and execution of all marketing activity so as to drive revenue and grow loyalty of all QR products from all distribution channels and targeted audience as defined in the country portfolio.
As Marketing and E-Commerce Executive you will directly contribute to the delivery of Croatia revenue target by assisting in the development and implementation of the marketing strategy that targets existing and new markets and ensure cost effective use of the marketing spend.
Specific accountabilities include:
- assisting Commercial/Country Manager in the structure and implementation of the marketing plan to optimize QR revenue and presence in the market
- supporting the development, integration, and execution of profitable and effective customer engagement and multi-channel marketing strategies that will drive customer acquisition, retention, and cross-sell efforts
- ensuring the QR webpages relevant to Croatia is kept up to date in the Croatian and English language
- delivering the IBE revenue and online penetration targets set for each financial year as determined by HQ commercial
- developing a promotional strategy that enhances the product position and meets revenue objectives
- support sales team in the development of target-oriented campaigns based on customer segmentation and market intelligence.
- source and share market research, insight and trends that will improve the quality of the campaigns delivered in the market
- ensure accurate tracking and monitoring of budget utilization and raise any areas of concern to the Commercial/Marketing manager in a timely manner
- prepare budget utilization reports that improve understanding and effectiveness of spend
- ensure brand, messaging, style and tone consistency is always maintained
- support the Commercial/Country manager in the development and execution of integrated campaigns across multiple media platforms to support key distribution channels including but not limited to: Travel trade. qr.com, FFP program, directs CTO/ATOs
- deliver events and exhibitions to the required organization and company standard
- monitor promotional/giveaways/collateral stock
- support the sourcing and day to day management of external suppliers and agencies for various projects such as advertising campaigns, events management