Insights Manager (m/f/d)

LOCATION: ZAGREB

The Insights Manager plays a pivotal role in driving Red Bull’s commercial success by transforming data into actionable strategies across Off Premise channels. This role is responsible for delivering high-impact sales and shopper insights, supporting category growth, and optimizing execution at the point of sale. Combining analytical expertise with a strong commercial mindset, the specialist identifies opportunities, builds compelling category stories, and supports key stakeholders with clear, data-backed recommendations. A cross-functional collaborator and problem-solver, this individual thrives in a dynamic environment—balancing strategic thinking with operational excellence, and ensuring Red Bull stays ahead of market and shopper trends.

YOUR KEY RESPONSIBILITIES:

Identify, develop and implement processes to enhance sales business performance and effectiveness.
Build and manage data platforms necessary for analytics and insights; oversee external data providers.
Identify opportunities and challenges, quantify them, prioritize, and provide solutions to overcome the challenge or maximize the opportunity.
Sales development analysis (by customer, by channel, by distribution point, etc.).
Evaluate customer performance in all sales fundamentals.
Regularly produce and share reports: weekly/monthly Nielsen dashboards, BPR reports, impulse data sharing summaries, store count monitoring, etc.
Summarize shopper research findings and disseminate key takeaways across relevant Red Bull teams.
Develop shopper-driven sales arguments to support commercial and field teams.
Neutral analysis of categories and environment, taking all placements into account.
Continuous monitor the market with a focus on shopper and retail trends.
Analysis and optimization of the existing assortment and shelf layouts (soft drinks & energy drinks).
Creation of shelf layouts using appropriate planogramming software.
Preparation of results and presentation during customer meetings.
Development of innovative Category Management concepts and arguments, as well as continuous improvement of existing approaches and methods.
Generate relevant insights to help shape the overall Off Premise strategy.
With the National Off Premise Manager, build a general category narrative for clients.
Monitor and ensure proper execution of the business plan (e.g., innovation launches and retail activities).

YOUR EXPERIENCE:

University degree in Economics / Business
A proven track record of 3-5 years professional experience in business/data analysis, business development, strategy, or a similar position, ideally in the consumer goods sector
Strong analytical mindset with a keen affinity for numbers, data interpretation, and effective visualization
Confident and approachable communicator with outstanding presentation and interpersonal skills
High level of integrity, discretion, and respect for confidentiality
Excellent problem-solving abilities with a solution-oriented mindset
Proficiency in Nielsen, or equivalent data tools
Advanced Excel skills and strong command of data visualization/analytics platforms
Proficiency in English

Proficiency in English

Proficiency in MS Office

If you find this position interesting, please apply via APPLICATION LINK by sending your CV in English before 16 August 2025.

Insights Manager (m/f/d)

Red Bull Adria d.o.o.

Red Bull Adria d.o.o.

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